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Apple wwdc 2021 new hardware8/27/2023 ![]() Apple's device, thought to be named Reality Pro, could emphasize immersive video, gaming and productivity applications, and feature hand- and eye-tracking technology so that users won't need dedicated controllers, Bloomberg News reported earlier this year.Įxpect Apple to take a different approach on pricing compared with Meta, which has multiple offerings and commanded nearly half of the market for augmented- and virtual-reality headsets in the first quarter, according to third-party data from IDC. Mixed-reality headsets combine virtual reality, which is immersive, and augmented reality, which lets people engage virtually with real-life surroundings. (META)changed its name in late 2021 to convey more of a focus on virtual worlds. The company would be wading into a headset market that has failed to gain meaningful user traction, even as market leader Meta Platforms Inc. Read: Apple could be gearing up for a 'game-changing' eventĪpple has been rumored for years to be developing a headset, and gadget aficionados likely will get their first glimpse of it Monday, when Apple executives give their keynote address to kick off the annual WWDC confab. The company teased in a recent tweet that a "new era begins" with the upcoming conference. The consumer-electronics company is expected to show off a mixed-reality headset at next week's WWDC developer event, which would mark Apple's (AAPL) first new product introduction since it debuted the Apple Watch in 2015. fans are about to see the company's first major new product launch in eight years. Apple expected to debut its Reality Pro device as it splashes into the market for virtual-reality headsetsīy all likelihood, Apple Inc.
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